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Channable acquires Producthero to enhance services

May 13, 2025•7 months ago

Acquiring Company

Channable

Acquired Company

Producthero

UtrechtAmsterdamSoftwareInformation TechnologyAdvertisingE Commerce

Description

Channable has acquired Producthero, integrating their solutions into a single platform. This merger aims to simplify multichannel selling for online retailers. The combined resources will enable better management of product feeds and advertising. Both companies will continue to innovate together, enhancing their service offerings.

Company Information

Company

Channable

Location

Utrecht, Utrecht, Netherlands

About

Channable is the all-in-one platform that provides the solutions you need for greater visibility, smarter ad campaigns, and more personalized marketing. The online-based feed management tool is powerful enough to create, optimize, and export your feeds to over 2500 comparison websites, affiliate platforms, and marketplaces including Amazon, eBay, bol.com, and more. Channable's PPC tool allows you to easily automate Google Ads (Google AdWords) and Microsoft Advertising (Bing Ads) with rules and dynamic variable fields, for ultimate quality scores and performance.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed