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Fox Factory acquires Marucci Sports to diversify product portfolio

Oct 18, 202410 months ago

Acquiring Company

Fox Factory

Acquired Company

Marucci

Description

Fox Factory completes the acquisition of Marucci Sports for $572 million, aiming to diversify its product offerings beyond bikes. The acquisition aligns with Fox Factory's growth mindset and plans to expand Marucci's presence in the Atlanta area, coinciding with the 2025 All-Star Game.

Company Information

Company

Fox Factory

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed