Bazaarvoice Acquires Granify, A Leader In Ai-Driven E-Commerce Contextualization, Enabling Brands And Retailers To Increase Online Conversion And Sales

Bazaarvoice, Inc., the leading platform for full-funnel authentic user-generated content (UGC) and social commerce, today announced the acquisition of Granify, the leading e-commerce contextualization solution. The acquisition demonstrates Bazaarvoice’s continuing commitment to investing in leading-edge technology to supercharge e-commerce engines to deliver seamless shopper experiences and accelerate revenue lift. By avoiding personal identifiable information (PII) and using advanced AI and machine learning technology, Granify’s contextualization software overcomes major barriers to creating tailored on-site experiences, combining in-session shopper behavioral data with contextual signals to identify key moments in every shopper’s journey to drive better conversion.