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Health Union expands impact with the acquisition of Adfire Health to connect healthcare companies and their most important audiences

Sep 10, 2024•over 1 year ago

Acquiring Company

Health Union

Acquired Company

Adfire Health

PhiladelphiaStamfordMedicalHealth CareBiotechnologyHealth Care

Description

Health Union, the leader in condition-specific online health communities and patient engagement, has announced the acquisition of Adfire Health, a healthcare professionals (HCP) data and digital engagement company. This strategic move aims to provide transformative direct-to-consumer (DTC) and HCP marketing solutions for the pharmaceutical and life sciences industry, enabling the companies to unlock synergies between HCP and DTC marketing efforts.

Company Information

Company

Health Union

Location

Philadelphia, Pennsylvania, United States

About

Health Union is the proven industry leader in condition-specific, online health community and patient engagement. The company reaches millions of people through the largest network of online health communities (e.g., Migraine.com, MultipleSclerosis.net, LungCancer.net) and health leaders – addressing virtually every condition and providing patients and caregivers with the information, connection, and support they need to live better with challenging health conditions. For more than a decade, Health Union has been transforming the way pharmaceutical and healthcare brands engage with people, enabling transparent, innovative opportunities to gain insight and empower action through advertising, marketing research, and clinical trial solutions for the healthcare industry.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed