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GrubMarket completes acquisition of FreshGoGo to strengthen its leadership in the American food eCommerce

PRIVATEAug 28, 2024•almost 2 years ago

Acquiring Company

GrubMarket

Acquired Company

FreshGoGo

San FranciscoNew YorkInformation TechnologyArtificial IntelligenceFood and BeverageE CommerceGroceryRetail

Description

GrubMarket, a leading food tech eCommerce company, has announced the acquisition of FreshGoGo, one of the largest online Asian grocery and specialty food eCommerce platforms in North America. This acquisition solidifies GrubMarket's position in the rapidly growing online grocery delivery market and reinforces its commitment to bringing fresh, affordable food to diverse communities nationwide.

Company Information

Company

GrubMarket

Location

San Francisco, California, United States

About

Founded in 2014, GrubMarket is a San Francisco-based food technology company operating in the space of food ecommerce both to business and to consumer as well as providing related software-as-a-service solutions to solve inefficiencies in the American food supply chain. Currently, GrubMarket operates in California, Washington, Texas, Michigan, New York, New Jersey, Missouri, Massachusetts, Oregon and Arizona, with plans to expand to other parts of the country.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed