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Blueprint Sports acquires SANIL, establishing a $100M+ NIL powerhouse agency

Feb 19, 2025•10 months ago

Acquiring Company

Blueprint Sports

Acquired Company

SANIL

Las VegasAtlantaInformation TechnologySportsMarketing

Description

Blueprint Sports, the leading agency of Name, Image, and Likeness (NIL) services, has strategically acquired SANIL, another early pioneer in the NIL landscape. This acquisition strengthens Blueprint Sports' position as a leading NIL force in transforming collegiate athletics, enabling the company to offer the most innovative solutions and top-tier NIL and data services to generate revenue and empower the next generation of college athletic departments and conferences.

Company Information

Company

Blueprint Sports

Location

Las Vegas, Nevada, United States

About

Blueprint Sports is a tech-enabled, “software and a service” agency that has facilitated over $135 million in Name, Image, and Likeness (NIL) earnings for NCAA student-athletes since 2021. We navigate the complexities of modern college athletics with NIL to provide next-generation, scalable services to Power Four and Mid-Major Athletic Departments and Conferences across Division I and Division II. Our platform includes comprehensive NIL revenue share and student-athlete roster strategy and management, proven strategies for generating NIL commercial revenue, and fan engagement and monetization.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed