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Perion acquires Greenbids for AI-driven growth

May 13, 2025•7 months ago

Acquiring Company

Perion Network

Acquired Company

Greenbids

New YorkNew YorkMarketingSoftware

Description

Perion Network Ltd. has announced the acquisition of Greenbids, enhancing its Perion One platform with advanced AI capabilities. This acquisition will strengthen Perion's performance-driven advertising solutions across major digital channels. It aligns campaigns with business goals, fostering greater efficiency and revenue opportunities. The integration of Greenbids' technology is expected to boost client retention and drive financial growth.

Company Information

Company

Perion Network

Location

New York, New York, United States

About

Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across all major digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed