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Demand Media acquires website Society6 to expand its e-commerce business

May 28, 2024over 1 year ago

Acquiring Company

Demand Media

Acquired Company

Society6

MarketplaceMusicE Commerce

Description

Demand Media has completed the acquisition of Society6, a leading digital marketplace powered by artists. The acquisition was made with a combination of cash and stock, with the intention of marketing Society6 offerings to Demand Media's sizable user base and leveraging expertise in content creation, creator communities, and engineering to further drive Society6's scale and growth.

Company Information

Company

Demand Media

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed