Demand Media acquires website Society6 to expand its e-commerce business
May 28, 2024•over 1 year ago
Acquiring Company
Demand Media
Acquired Company
Society6
MarketplaceMusicE Commerce
Description
Demand Media has completed the acquisition of Society6, a leading digital marketplace powered by artists. The acquisition was made with a combination of cash and stock, with the intention of marketing Society6 offerings to Demand Media's sizable user base and leveraging expertise in content creation, creator communities, and engineering to further drive Society6's scale and growth.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed