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Redbrick acquires Paved to enhance advertising solutions

Mar 11, 2025•9 months ago

Acquiring Company

Redbrick

Acquired Company

Paved

VictoriaNew YorkSoftwareMarketingAdvertising

Description

Redbrick has acquired Paved, a New York City-based newsletter advertising platform, for an undisclosed amount. This marks Redbrick's fourth major acquisition in five years, aiming to enhance its portfolio with innovative advertising solutions. Paved will continue to operate under its own brand and is expected to expand its team significantly.

Company Information

Company

Redbrick

Location

Victoria, British Columbia, Canada

About

Redbrick is the parent organization to a portfolio of disruptive digital companies that grow through innovative product development, results-driven marketing, and a model of shared services with strategic executive oversight. Redbrick and its operating companies—Assembly, Shift, Rebase, and Leadpages—excel at innovating their industries and getting in front of the very people who want their products. Founded in 2011, the Victoria, B.C. company was recently ranked 5th Fastest-Growing Company in Canada, and 2nd in Software by PROFIT 500.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed