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Launchd acquires Hoozu for influencer marketing growth

Jul 30, 2025•5 months ago

Acquiring Company

Launchd

Acquired Company

Hoozu

SydneySydneySportsFashionSocial Media MarketingContent MarketingBrand MarketingMarketingAdvertising

Description

Launchd has acquired Hoozu, enhancing its capabilities in the influencer marketing sector. The acquisition strengthens Launchd's position in the rapidly expanding creator economy valued at over AUD $31 billion. Hoozu will retain its brand and leadership while operating within the Launchd Group. This move aims to offer brands better engagement strategies and measurable results.

Company Information

Company

Launchd

Location

Sydney, New South Wales, Australia

About

Launchd is an Australian talent, technology and brand partnerships group that integrates sport, entertainment, and influencer strategy on a single platform. The company focuses on leveraging its comprehensive access to talent and proprietary technology to deliver effective brand partnerships. With attention on the burgeoning creator economy, Launchd aims to enhance engagement and outcomes for brands. They are rapidly expanding their influence across Australia and New Zealand.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed