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Happy Egg completes merger with Egg Innovations to enhance its position as a leading egg brand

Oct 29, 2024about 1 year ago

Acquiring Company

Happy Egg

Acquired Company

Egg Innovations

RogersWarsawFarmingFood and BeverageAgriculture and FarmingOther

Description

Happy Egg, a trailblazer in organic and outdoor access egg farming, proudly announces the completion of its merger of Egg Innovations, a leader in regenerative egg farming. This strategic move further enhances Happy Egg's ability to drive growth in the egg category through innovative farming practices, while expanding its product portfolio. With Egg Innovations, Happy Egg adds key resources, better positioning itself to supply the exceptional tasting eggs that consumers have come to love and trust in each Happy Egg, and to advance innovations in sustainable farming practices like regenerative agriculture.

Company Information

Company

Happy Egg

Location

Rogers, Arkansas, United States

About

The largest free range brand in the U.S., according to Nielsen, Happy Egg Co. is a family-owned, privately held company that proudly partners with over 100 independent, family farms across the Ozarks and the Midwest to bring to market high-quality, Organic, Free Range eggs.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed