logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Adams Outdoor Advertising completes acquisition of Triad Outdoor Advertising's 75 Display Faces in Piedmont-Triad / Greensboro Market

Sep 04, 2024•over 1 year ago

Acquiring Company

Adams Outdoor Advertising

Acquired Company

Triad Outdoor Advertising

LansingGreensboromarketing & advertisingAdvertisingInvestment Management

Description

Adams Outdoor Advertising has acquired all of Triad Outdoor Advertising’s billboard assets, including 75 display faces, in the Piedmont-Triad / Greensboro Market as of September 1, 2024. This acquisition expands Adams’ footprint and strategy in North Carolina, connecting its core inventory in Charlotte with its Winston-Salem inventory along the I-77 and I-85 corridors.

Company Information

Company

Adams Outdoor Advertising

Location

3801 Capital City Blvd

Lansing, Michigan, United States

About

Adams Outdoor Advertising is a privately owned company offering out-of-home and online media solutions. The company offers unique and award-winning creative, audience-based multi-media sales expertise, and a people-first approach to client service. Adams boldly proclaims its mission of reinventing the medium known as outdoor by proving it to be more relevant and powerful than anyone has yet to imagine.

Related People

Sign in to view contact details

Sign in to view contact details

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed