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BRG Communications completes acquisition of Right Source Marketing and announces leadership promotion

Jan 29, 2025•11 months ago

Acquiring Company

BRG Communications

Acquired Company

Right Source Marketing

AlexandriaRestonPublic RelationsContent MarketingDigital MarketingMarketingAdvertisingHealth Care

Description

BRG Communications has acquired Right Source Marketing, a healthcare content marketing agency, to strengthen its digital offering and deepen expertise in safety, health, and wellness communications. The acquisition includes the appointment of Mike Sweeney and Yvonne Lyons to the leadership team and the promotion of Katy Frame to Vice President, aiming to enhance content marketing services across BRG's portfolio of healthcare clients and drive the agency's growth initiatives.

Company Information

Company

BRG Communications

Location

Alexandria, Virginia, United States

About

BRG Communications is a nationally recognized, woman-owned public relations agency. Founded in 2001, the firm is built on flexibility, functionality, and uncommon performance. We produce success for clients by forming creative strategies and solid execution plans that ignite the passion of target audiences and drive results. We support corporations, industry and professional associations and non-profits that address safety, health, wellness, and social impact. As BRG celebrates its 23rd anniversary, the agency continues to stay focused on building a legacy of Communications for Better Living®.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed