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Daasity completes acquisition of Red Fox Analytics, combining digital and retail data analytics in a single platform

Mar 13, 2024•almost 2 years ago

Acquiring Company

Daasity

Acquired Company

Red Fox Analytics

San DiegoBoulderData And AnalyticsSoftwareRetailAnalyticsBig Data

Description

Daasity, a data and analytics platform for omnichannel consumer brands, has acquired Red Fox Analytics, a leader in data analytics for retail-focused consumer packaged goods brands. The acquisition combines digital and retail data analytics in a single platform, enabling merchants to gather insights from all sales, distribution, and marketing data across all channels, providing a holistic view for optimal efficiency and decision-making.

Company Information

Company

Daasity

Location

San Diego, California, United States

About

Daasity enables consumer brands to be data-driven. Built by former merchants, analysts, and engineers, Daasity supports the varied data architecture, analytics, and reporting needs of consumer brands selling via eCommerce, Amazon, retail, and wholesale. For more information about Daasity, our 60+ integrations, and how the platform drives more profitable growth, visit us at Daasity.com.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed