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MSQ acquires The Forge for strategic growth

May 22, 2025•7 months ago

Acquiring Company

MSQ

Acquired Company

The Forge

LondonLondonMarketingConsulting

Description

Marketing communications group MSQ has acquired The Forge, a London-based research firm. This acquisition aims to enhance MSQ's strategic capabilities and expand The Forge's growth opportunities. The deal aligns with MSQ's portfolio expansion strategy, following previous acquisitions. The Forge's leadership will collaborate closely with MSQ's existing teams post-acquisition.

Company Information

Company

MSQ

Location

London, England, United Kingdom

About

MSQ is a next-generation creative, media, tech, and data business that has experienced rapid growth and is focused on further ambitious growth plans. The group comprises 11 agencies with more than 1200 people and was recently ranked as the UK’s fastest-growing advertising holding company.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed