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Church & Dwight acquires Touchland brand

PRIVATEAug 01, 2025•10 months ago

Acquiring Company

Church & Dwight

Acquired Company

Touchland

MiamiConsumer GoodsE CommerceFashionRetail

Description

Church & Dwight Co., Inc. has successfully completed the acquisition of Touchland, the second-largest hand sanitizer brand in the U.S. This acquisition aligns with Church & Dwight's strategy to strengthen its brand portfolio and capitalize on growth opportunities in the health and wellness sector. Touchland is recognized for its strong performance and market share gains in the hand sanitizer category.

Company Information

Company

Church & Dwight

Location

Charles Ewing Boulevard

About

Church and Dwight has brought you many products for home goods, personal care, health, and global consumer products all around the world.

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Strategic

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed