logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Triton Digital completes acquisition of Sounder to enhance audio advertising capabilities

Mar 26, 2024•over 1 year ago

Acquiring Company

Triton Digital

Acquired Company

Sounder

New YorkNew YorkPodcastAudioArtificial IntelligenceSoftware

Description

Triton Digital, the global leader in technology and services for digital audio, podcasts, and broadcast radio, has announced the acquisition of Sounder, an innovative audio intelligence platform. This acquisition will combine Triton Digital's renowned audio streaming and podcasting technology and expertise with Sounder's best-in-class brand suitability solutions and industry-leading AI-powered podcast understanding, enabling a more seamless, practical, data-driven advertising experience for brands, agencies, publishers, and podcasters.

Company Information

Company

Triton Digital

Location

New York, New York, United States

About

Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed