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Outbrain Inc. to acquire Teads S.A.

Dec 05, 2024•about 1 year ago

Acquiring Company

Outbrain

Acquired Company

Teads

New YorkNew YorkSoftware

Description

Outbrain Inc., a leading technology platform, announced that its shareholders have approved the acquisition of Teads S.A. This acquisition is expected to be completed during the first quarter of 2025, subject to customary closing conditions and regulatory approvals.

Company Information

Company

Outbrain

Location

New York, United States

About

Outbrain (Nasdaq: OB) is a leading technology platform that drives business results by engaging people across the open internet. Outbrain predicts moments of engagement to drive measurable outcomes for advertisers and publishers using AI and machine learning across more than 7,000 online properties globally. Founded in 2006, Outbrain is headquartered in New York with offices in Israel and across the United States, Europe, Asia-Pacific, and South America.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed