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BRANDED acquires pioneer Heyday to establish Essor, a digitally-native CPG platform

Sep 05, 2024•over 1 year ago

Acquiring Company

BRANDED

Acquired Company

Heyday

New YorkSan FranciscoBrand MarketingInformation Technology

Description

BRANDED has acquired Heyday to form a new company, Essor, which will elevate challenger brands into global icons. Essor will house a portfolio of rapidly growing health & wellness and lifestyle brands, expanding its retail capabilities and marketplace-first technology and data platform to drive exceptional growth and profitability in the CPG industry.

Company Information

Company

BRANDED

Location

New York, New York, United States

About

BRANDED is a leading digital consumer products platform and acquirer of disruptive challenger brands, dedicated to elevating and transforming brands into global icons. With a strong track record of acquiring high-growth brands, BRANDED is committed to driving exceptional growth and profitability in the CPG industry.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed