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Tern acquires Lucia to enhance travel advisor support

Jun 11, 2025•6 months ago

Acquiring Company

Tern

Acquired Company

Lucia

DoverLake GroveSoftwareInformation Technology

Description

Tern has announced its acquisition of Lucia, a top advisor services provider aimed at enhancing support for travel advisors. The entire team of Lucia will join Tern, with CEO Grace Van Hollebeke taking on a marketing role. The acquisition is part of Tern's strategy to develop a holistic ecosystem that benefits travel advisors. This move follows Tern's recent funding round, positioning them for accelerated growth.

Company Information

Company

Tern

Location

1111B S GOVERNORS AVE. NO 6194

Dover, Delaware, United States

About

Tern is a travel tech company that aims to streamline the advisor workflow by merging multiple travel-related tools into a single platform. It serves over 5,000 advisors and 1,000 agencies, simplifying their operations by integrating itinerary building, CRM, and commission tracking. The platform helps advisors avoid juggling disconnected systems and enhances the overall client-advisor tech experience. Tern's mission is to provide a more intuitive and seamless experience akin to booking through popular travel apps.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed