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Edelman Financial Engines completes acquisition of Soundmark Wealth Management to expand its client-first focus

May 13, 2024over 1 year ago

Acquiring Company

Hasenberg Financial Group

Acquired Company

Hasenberg Financial Group

Santa ClaraSanta ClaraFinancial ServicesFinancial Services

Description

Edelman Financial Engines (EFE), a top independent wealth planning and workplace investment advisory firm, has announced the acquisition of Soundmark Wealth Management. With this acquisition, EFE aims to broaden its capabilities, reach, and client-first focus, especially in addressing the unique planning needs of medical and technology professionals, as well as small business owners.

Company Information

Company

Hasenberg Financial Group

Location

3315 Scott Blvd

Santa Clara, California, United States

About

Hasenberg Financial Group provides comprehensive financial advisory services with an emphasis on estate planning and financial education. Founded by Chris Hasenberg, the firm manages over $300 million for more than 750 clients. Its focus aligns with the client-first ethos of EFE. The firm will continue operations under the EFE brand post-acquisition.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed