logo
Intelligence
Tracking
Tools
logo
Intelligence
Tracking
Tools

Cadent, LLC completes acquisition of AdTheorent Holding Company, Inc. for $324 million

Jun 21, 2024•over 1 year ago

Acquiring Company

Cadent

Acquired Company

AdTheorent Holding Company

New YorkNew YorkAdvertisingMachine LearningMarketingAdvertising

Description

Cadent, LLC, a leading provider of platform-based converged TV advertising solutions, completed its acquisition of AdTheorent Holding Company, Inc. for $3.21 per share in an all-cash transaction that valued AdTheorent at approximately $324 million.

Company Information

Company

Cadent

Location

New York, New York, United States

About

Cadent is the largest independent solutions provider for converged TV advertising, dedicated to simplifying the fragmented data and inventory ecosystem for all video advertising. Their converged TV platform, Aperture, streamlines cross-screen advertising through a streamlined workflow that brings together identity, data, and inventory with hundreds of integrated partners.

Related People

Sign in to view contact details

Sign in to view contact details

Sign in to view contact details

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed