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Ayudante acquires Sparkline to bolster regional presence in digital marketing

Jun 20, 2024•over 1 year ago

Acquiring Company

Ayudante

Acquired Company

Sparkline

ChiyodaSingaporeMarketingAdvertising

Description

Ayudante, a Japan-based digital marketing and digital measurement consulting agency, has announced its acquisition of Sparkline, a Singapore-based digital marketing business and a pioneering Certified Partner and Reseller of Google Marketing Platform. This acquisition marks a significant regional milestone, showcasing a successful example of a regional acquisition by a Japanese company and bolstering confidence in the ability of regional companies to exit to international buyers.

Company Information

Company

Ayudante

Location

Chiyoda, Tokyo, Japan

About

Ayudante is an industry-leading technology company based in Tokyo. While best known for pioneering digital marketing, SEO, and GMP solutions, Ayudante also leverages strong relationships with large multinational clients to provide software, mobile apps, and machine learning expertise. In 2022, we expanded into North America with the launch of an Ontario branch. While best known for our pioneering digital marketing and SEO solutions, As one of the first Google Marketing Platform (GMP) partners in Japan, we leverage our extensive experience to offer individual solutions to our clients across SEO, GMP, digital advertising, data collection, analytics, and the Cloud. Ayudante's proprietary software products have included a social media management tool and the leading electric vehicle charging station map mobile apps, both of which have achieved the top share in the Japanese market.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed