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Misfits Market acquires The Rounds for sustainability

Jun 02, 2025•7 months ago

Acquiring Company

Misfits Market

Acquired Company

The Rounds

DelancoNew YorkFarmingGroceryFood And BeverageRetailE CommerceArtificial Intelligence

Description

Misfits Market has successfully acquired The Rounds, a New York City-based company focused on reusable packaging for grocery deliveries. This acquisition aims to enhance both companies' commitment to sustainable practices and reduce waste in the supply chain. The deal marks Misfits Market's second significant acquisition, expanding its reach and offerings. Customers of The Rounds will benefit from a free year of Misfits Market+ and additional incentives.

Company Information

Company

Misfits Market

Location

Delanco, New Jersey, United States

About

Misfits Market is the direct-to-consumer platform that delivers groceries curated for quality, nutrition, sustainability, and flavor instead of appearances. The company has created the first-of-its-kind food value supply chain focused on building relationships with farmers, distributors, and producers to reduce food waste and make shopping for sustainable, high-quality groceries easier and more affordable. The company serves nearly every ZIP code in the contiguous U.S., has rescued more than 238 million pounds of food to date, and has raised more than $525 million in funding.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed