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AEA Investors acquires Huge and merges with Hero Digital to create a leading independent digital transformation business

Dec 05, 2024•about 1 year ago

Acquiring Company

AEA Investors

Acquired Company

Huge

New YorkNew YorkFinanceAngel InvestmentManagement ConsultingConsultingInformation Technology

Description

Huge, a leading experience design and technology business, has been acquired by AEA Investors and will join forces with AEA's existing portfolio company Hero Digital. This strategic combination forms one of the largest independent experience transformation businesses in the world, leveraging Huge and Hero Digital's differentiated service offerings, complementary capabilities, and expanded global reach to further define the future of intelligent experiences.

Company Information

Company

AEA Investors

Location

520 Madison Ave

New York, New York, United States

About

AEA Investors LP was founded in 1968 by the Rockefeller, Mellon and Harriman family interests and S.G. Warburg & Co. as a private investment vehicle for a select group of industrial family offices with substantial assets. AEA has an extraordinary global network built over many years which includes leading industrial families, business executives and leaders; many of whom invest with AEA as active individual investors and/or join its portfolio company boards or act in other advisory roles. Today, AEA's approximately 100 investment professionals operate globally with offices in New York, Stamford, San Francisco, London, Munich and Shanghai. The firm manages funds that have approximately $17 billion of invested and committed capital including the leveraged buyouts of middle market companies and small business companies, growth capital and mezzanine and senior debt investments.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed